Well, i'm an extremely introverted, highly caffeinated creative who found her voice behind the camera.. IRL I’m probably hiding under a blanket with my cat.

After 13 years in retail management, life threw me a curveball: chronic illness that left me bedridden. But instead of spiralling, I did what I’ve always done best... I got creative!

My love for content started way back in 2008 on YouTube (lol here we go) DIY beauty tutorials, comedy skits, and let’s just say… some questionable editing choices.
But those early uploads lit a spark that never really left.

Fast forward to today, I’ve turned that spark into a full-time content business. I’ve created high-converting UGC for over 50 brands (and counting)—with many returning again because the ROI was worth it!

I’ve mastered the art of engagement that doesn’t feel forced, and I’m passionate about helping other creators & small business owners do the same. Whether it’s through strategy, content systems, or “here’s the honest truth” chats, I’m here to teach what I’ve learned in a way that suits your needs.

💡 Metrics? Sure.
My content & guides have racked up hundreds of thousands of views, boosted product sell-outs, and kept retention rates so high they’d make a social media manager cry happy tears. But what I care about most? Making people feel seen.

Whether you’re a small brand doing it all yourself or a creator trying to figure out where to start, this space is for you!

So welcome to the behind-the-scenes, the strategy vault, and the soft spot I built for creatives who get it.

Now, let’s make something scroll-stopping.